Christie’s International Real Estate, the world’s leading luxury real estate network, announced today a partnership with Zaobao.com, the digital platform of Lianhe Zaobao, the Chinese flagship newspaper of Singapore Press Holdings (SPH). This launch exclusive extends beyond global property promotion to include monthly thought leadership, including commentary on luxury, market analysis, emerging real estate trends, and themed property round-ups. The editorial component of the partnership is critical as Christie’s International Real Estate will further capitalize on its position as the authority in the global luxury market and create more content directly for the Chinese audience.
Zaobao.com, published in Chinese, reaches more than 4 million affluent Chinese consumers per month, with 18 million visits monthly and over 148 million page views. Visitors are highly engaged with the site’s content with an exceptional average session time per visitor of 19 minutes. About 85% of Zaobao’s website traffic is from Mainland China, with 72% of site visitors reporting that they or their families intend to study overseas, indicating a particular interest in real estate near international universities. The news site has been a widely trusted and respected news source among academia, politicians and business leaders in China for more than two decades.
In addition to prominent branded search promotions on the home page and run of Zaobao.com, a monthly digital communication featuring fine homes from Christie’s International Real Estate will be sent to a qualified list of over 250,000 subscribers of SPH, Zaobao’s parent company, publisher of 18 newspaper titles in four languages and 100 lifestyle and technology magazines titles. On an average day, 2.5 million individuals read one of SPH’s publications.
Having been selected as an official partner of Zaobao’s Z-Property section, Christie’s International Real Estate will showcase its exclusive portfolio of international luxury listings and related property news across all SPH media platforms. This new partnership enhances the Jackson Hole Real Estate Associates/Christie’s International Real Estate listing syndication opportunities which already include premium publications such as The New York Times, The Wall Street Journal, Mansion Global, and Financial Times. Jackson Hole Real Estate Associates will now showcase our luxury listings to a new audience of qualified Chinese real estate buyers.